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ATTENTION: NEIGHBORHOOD MAGAZINE PUBLISHER

Stop Cold Calling.

Start Closing.

Fill your sales pipeline with qualified local business owners who actually want to meet with you—without spending another hour cold calling or networking.

Hey there!

I'm Charlie McDermott, and like you, I was searching for a better way to grow my magazine business.

In fact, you could say I was DESPERATE!

When I started as a publisher, I was six-months behind on our mortgage.

Not the best time to start a new business for sure!

As you can imagine, my stress level was off the charts. I was willing to do ANYTHING, (Even Cold Calling), to bring in enough income to keep the lights on.

What I discovered led to me onto a path that generated over $5 million in magazine sales in just over three years.

And miraculously, it kept our home out of foreclosure.

Here's what I learned: Besides the obvious... Cold Calling is Torture.

It's not that I was a bad cold caller. I booked a lot of appointments but, I absolutely hated interrupting the business owners' day... especially the miserable ones!

And I felt that cold calling, even networking to an extent, damaged my authority.

I mean, why would someone who was supposed to be knowledgeable about using effective marketing resources like digital advertising, and print, resort to cold calling to grow their magazine business?

It didn't pass the sniff test, especially with experienced companies who had larger marketing budgets.

But, for me, the final straw was the No Shows.

Grinding out all those calls, trying to leapfrog over those militant gatekeepers, and the dozens of cold call script revisions, looking for the perfect phrase that would somehow magically turn a "GO AWAY!" into a "YES".

At first, I gotta admit, it did seem "worth it" for the occasional hard won, cold call appointment booking.

Well, at least I thought so until it was actually time for the appointment. And then...

CRICKETS

Yep, after all that time and energy prospecting and making calls, I suffered a 75% No Show rate.

3 outa 4 appointments... Ghosted me!

That's when I said "Enough!"

Now to be completely transparent, I only lasted 10 days as a cold caller... Thank God!

Yes, I could have done some things to improve my Show Rate. And yes, the crew of the Titanic could have done a better job of rearranging the deck chairs before the ship went down.

But I knew myself well enough to know that if I didn't enjoy my work, my fate was as certain as the Titanic's.

So I figured out a way to turn cold calls into warm calls.

And it worked!

From there I spent my days talking only to business owners who wanted to talk to me... no cold calling, ever!

❌ Not for me.

❌ Not for my staff.

❌ Not even for my appointment setters!

From that point forward, my calendar was consistently packed. Over the next three years, that resulted in building 4 profitable magazines on Florida's Gulf Coast.

But even then, I was spending $1,500 a month on appointment setters who didn't always deliver. Yes, even with my new strategy, I still had some issues with my appointment setters delivering low quality leads, no-shows, and constant management headaches.

Eventually, I found something better. Although it took losing our home to a hurricane.

You Didn't Get Into This Business to Be a Telemarketer

You're a local agency owner. A magazine publisher. You sell digital services, websites, Facebook and Google ads, reputation management—you help local businesses grow.

But here's what you're actually spending your time doing:

Grinding through cold calls, feeling like a nuisance every time someone picks up
Wasting hours at networking events that rarely produce quality leads let alone sales
Managing appointment setters who cost upwards of $1,500/month but deliver inconsistent quality and frustrating no-shows
Spending 10-15+ hours every week just trying to fill your calendar
Dreading Monday mornings because you know it's another week of non-stop prospecting and sporadic appointments
Stressing on weekends about whether you'll have enough appointments next week

And the worst part?

You're good at closing. You know how to help businesses grow. You should be spending your time having sales conversations and closing deals—not chasing down prospects who don't want to talk to you.

There's a better way.

What If Qualified Prospects Came to You Instead?

That's exactly what Magazine Rainmaker does.

We combine a proven lead generation system with a customized CRM built specifically for magazine publishers to fill your calendar with qualified appointments... automatically.

And because we have multiple proven channels in our toolkit, we match the right strategy to your market — not the other way around.

Here's what that means for you:

Warm prospects who've already seen your message and want to meet with you.

Qualified local business owners actively looking for the services you offer.

Confirmed appointments on your calendar—not cold calls you have to make.

10-15+ hours back in your week to focus on closing deals instead of chasing leads.

You stop being the person interrupting their day. You become the authority they want to talk to.

And it works fast.

We launch your campaign within 7 days. You'll see leads within 24 hours. Appointments within the first few days. And your first sales within 2-4 weeks.

This Isn't Theory. It's Proven.

I didn't start Magazine Rainmaker as a marketing agency. I started it because I needed to solve my own problem.

Hurricane Ian destroyed our home in 2023. (We were ground zero, on a barrier island for a Cat 5. that put our whole island, including our house, 10 feet underwater.) So, we relocated to the east coast of Florida cause our realtor told us there were no hurricanes there. (Insert laughter.)

After getting situated in our new location, I decided to restart my publishing business.

But this time, I decided to try something different...

I thought, "What if I could eliminate the unreliable appointment setters? That would free up $1,500/mo. and save me the time I spent in hiring and managing them."

So I built my own lead generation system — one that brought warm prospects to me instead of me chasing them. And it worked immediately!

More transparency...

I'd been running digital marketing campaigns for my agency clients for over ten years. I knew how to drive leads. I just never thought of pointing those same tools at booking appointments for my own magazine.

Before long, word spread of my success in the publisher community. Within weeks, dozens of publishers were asking for help. I went from restarting my own magazine to running a full-time agency helping publishers fill their pipelines using our proprietary lead generation and automatic appointment conversion platform.

Today, we work with 70+ independent magazine publishers across North America —from rural markets to major metros. We've tested everything. We know what works.

TESTIMONIALS

Real Results from Real Publishers:

"13 Sales in 60-Days!"

"We made 13 sales in 60 days...and even flipped a magazine! This system is non negotiable for real growth"

- Jocklyn & Nat Mundy

"I finally feel like a CEO again!"

"Closed $136,000 in sales with my first campaign. I finally feel like a CEO again, not a prospector."

- Martin Scott

"It makes my job so much more enjoyable!!”

”Everything is going great so far! Had my first sale on Friday and I'm booking lots of appts. and it makes my job so much more enjoyable!!”

- Kendall Stuckey

There always room for another roofer...

"I already had a few roofers in my magazine so, I sold a $40,000 Expert Contributor and Online Presence Package as a cross-sale."

- Bob Blaisse

" Absolute game changer!"

"Just landed a $140,000, 'first appointment' sale! That's in addition to (2) other BIG deals that were 'Expert Contributors' and (4) smaller sales around $10,000 each... so far.

- Penny Finney

"12 Appointments from Facebook Ads Last Week!"

"Getting way more 'Yeses' while having much warmer conversations.

- Hanna Cajan

How Magazine Rainmaker Fills Your Calendar

We handle everything. You focus on closing deals.

Step 1: We Build Your Custom Campaign
Using data from 70+ publishers across every market type, we design a lead generation campaign tailored to your local market. We know which messages, offers, and targeting work — and which don't — so we don't waste your time or money testing things we already know will fail.

Step 2: We Generate Qualified Leads

We deploy your campaign across the channels best suited to your market, putting your message in front of local business owners who need exactly what you offer. These aren't cold prospects — they've seen your message and raised their hand because they're interested.

Step 3: Our CRM Converts Leads to Appointments

This is where most lead generation fails. We built a CRM specifically for magazine publishers that automatically nurtures leads, confirms appointments, and keeps your pipeline organized. That's why our show rates are above average—the system does the follow-up work for you.

Step 4: You Show Up and Close

Qualified appointments appear on your calendar. You meet with warm prospects who actually want to talk to you. You close deals. You make money.

Step 5: We Optimize and Scale

We monitor your campaigns daily, adjust what's not working, and create new campaigns when needed. You have a team behind you making sure the leads keep flowing.

PRICING

One Simple Plan to Fill Your Pipeline

We're not a one-size-fits-all solution — but we are one simple price. Everything you need to stop cold calling and start closing, built specifically for magazine publishers.

No à la carte add-ons. No surprise upgrades. No long-term contracts.

⭐ Most Popular ⭐

Magazine Rainmaker Complete

Done-for-you lead generation and appointment setting — built specifically for magazine publishers.

What's included:

Custom lead generation campaign for your market
Magazine-publisher-specific CRM
Automated appointment booking, confirmation, and reminders
Lead Quality Alert System
Ongoing campaign optimization and testing
Multiple live support sessions weekly
Hands-on onboarding from a real publisher
Market exclusivity — one publisher per market area

$697/mo*

$495 One-Time Set-Up

*Facebook ad spend not included.

No contracts - cancel anytime

You're Just 1 Sale Away From Instant ROI!

Let's talk about the investment...

Now yes, we certainly have our 'heavy hitter' success stories, like Jeff Gartner and Sean Preston in Canada with over $700,000+ in sales this past year attributed to their Magazine Rainmaker campaigns.

But, what if you're not a million dollar publisher with extra money floating around to 'try' something new?

How quickly can you realize a profit from our service?

For starters, let's assume, you're more of an 'average' sale kind of a publisher. (Even though, with all the various marketing options, it's not unusual for contracts to exceed $100,000.)

So, let's be conservative on your first sale...

Sale / Commission Breakdown:

Contract Value: $30,000

Contract Length: 20 months

80% Commission: $24,000 / Paid to you -> $1,200 per month for 20 months.

Marketing Expense:

Magazine Rainmaker Service: $697/mo.

Campaign Media Spend - $10/day: $300/mo.

Total Expense: $997

Total New Sale Commission: $1,200

Net Profit: $203/mo.

Yes, you read that right. In that 'average sale' scenario one sale makes you profitable.

And the proceeds of that sale covers your costs for the next 20 months!

Every sale after that... Pure Profit.

Compare that to:

❌ $1,500/month for appointment setters with inconsistent performance issues

❌ 10-15 hours/week of your time cold calling (what's YOUR time worth?)

❌ The stress, no-shows, and grinding that comes with it

But, I hear you thinking...

"What if it doesn't work for me? Am I stuck paying for your service for months on end like other programs I've tried?"

Heck No!

All services are month-to-month. No long-term contracts.

What Publishers Ask Us

Every Month You Wait Is Another Month of Cold Calling

"Will this actually work in MY market?"

We've worked in every type of market—from very rural, low-population areas to major metropolitan regions and everything in between.

Each market has unique challenges. That's exactly why we offer custom campaigns along with multiple ways to bring leads and appointments to your door. There's no one-size-fits-all approach.

Our multi-channel approach (paid ads, direct outreach, social media, retargeting, and more) ensures you dominate your local market and stay top-of-mind with business owners — regardless of your market size. We match the channels to what works best for YOUR market, not a one-size-fits-all playbook.

We have data from 70+ publishers. We know what works before we even start your campaign.

"What about lead quality?"

This is the #1 concern, and it's valid. Bad leads waste your time and money.

Here's how we protect you:

1.) You have a team behind you. If lead quality isn't meeting expectations, we don't just shrug and keep running the same ads, hoping that things change. (Spoiler alert, they won't.) Instead, We create new campaigns. We test new copy. We adjust targeting.

2.) We have proven data. With 70+ publishers across all market types, we know which ads attract quality prospects and which attract tire-kickers. We won't waste your dollars on ads we already know don't work.

3.) OUR NEWEST INNOVATION... We have a Lead Quality Alert System. With a click of your mouse, you can flag a poor lead and our system automatically signals the campaign platforms to find more prospects like your best ones — and fewer like your worst. This unique Magazine Rainmaker feature continuously trains your lead engine to deliver better, more qualified prospects over time.

4.) Our CRM filters and qualifies. The automated follow-up system helps identify serious prospects before they ever hit your calendar.

"What if I'm not great at closing?"

Honest answer: Our most successful publishers have solid sales and closing skills.

We fill your calendar with qualified, warm prospects. But you still need to close the deals.

If you're confident in your closing ability, this will transform your business. If closing is a struggle, you might not see the results you should. And we'll tell you that upfront on our discovery call.

"Why should I trust you?"

Fair question. Here's why publishers work with us:

✓ I'm a proven publisher with over $5MM in sales, and a consistent top 10 performer. I've been in your shoes.

✓ We're specialized. We only work with magazine publishers. Our CRM, our ads, our entire system is built specifically for this industry.

✓ We're invested in your success. We host multiple live support sessions weekly, offer hands-on onboarding, and virtually immediate ticket responses. We don't abandon you after signup.

✓ No long-term trap. Your financial commitment is month-to-month. If it's not working, you can leave. (But our publishers stick around because it works.)

Here's what you need to know:

Price increases are coming. As we expand our lead generation channels in 2026, current pricing won't last. Early adopters lock in better rates.

We have limited capacity. We can only onboard so many publishers at a time. Our team provides hands-on support, and we won't sacrifice quality for quantity.

Market exclusivity is first-come, first-served. We only work with one publisher per market area. Once your market is taken, we can put you on our Waiting List. Don't let your competitors could lock you out.

But here's the real cost of waiting:

Every month you spend cold calling is:

❌ 40-60 hours of your life you'll never get back

❌ Dozens of conversations where you feel like a nuisance

❌ Weekend stress about your empty calendar

❌ Revenue you're leaving on the table

Meanwhile, publishers in our program are closing deals with prospects who want to meet with them.

The question isn't whether this works. It's whether you're ready to stop grinding.

Book Your Free Discovery Call

Here's what happens next:

Schedule your 30-minute consultative conversation where we'll:

✅ Review your specific market and goals

✅ Discuss which service tier makes sense for your situation

✅ Determine if Magazine Rainmaker is the right fit for you

✅ Answer any questions you have

No pressure. No hard sell. If we're not a good fit, we'll tell you honestly.

If we are a good fit and you're ready to move forward, we can get you enrolled on the call and launch your campaign within 7 days.

What you can expect after enrollment:

✅ Campaign live within 7 days

✅ Leads flowing within 24 hours

✅ First appointments within days

✅ First sales within 2-4 weeks

✅ 10-15 hours back in your week

One Last Thing...

I started Magazine Rainmaker because I lived the pain you're experiencing right now.

I know what it's like to dread Monday mornings. To feel like you're interrupting people. To waste money on appointment setters who don't deliver. To spend your weekends stressed about an empty calendar.

And I know what it's like on the other side—when your calendar fills with warm prospects, when you're closing deals instead of chasing leads, when you actually have time to enjoy your business and your life.

That transformation is available to you.

The only question is: are you ready?

Charlie McDermott
Founder, Magazine Rainmaker
Former Publisher | $5M+ in Sales | Here to Help You Fill Your Pipeline

Magazine RainMaker | Deerfield Beach, FL | Terms | Privacy | (954) 420-6513