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ATTENTION: NEIGHBORHOOD MAGAZINE PUBLISHER

Stop Cold Calling.

Start Closing.

Fill your sales pipeline with qualified local business owners who actually want to meet with you—without spending another hour cold calling or networking.

Hey there!

I'm Charlie McDermott, and like you, I was searching for a better way to grow my magazine business.

In fact, you could say I was DESPERATE!

When I started as a publisher, I was six-months behind on our mortgage.

Not the best time to start a new business for sure!

As you can imagine, my stress level was off the charts. I was willing to do ANYTHING, (Even Cold Calling), to bring in enough income to keep the lights on.

What I discovered led to me onto a path that generated over $5 million in magazine sales in just over three years.

And miraculously, it kept our home out of foreclosure.

Here's what I learned: Besides the obvious... Cold Calling is Torture.

It's not that I was a bad cold caller. I booked a lot of appointments but, I absolutely hated interrupting the business owners' day... especially the miserable ones!

And I felt that cold calling, even networking to an extent, damaged my authority.

I mean, why would someone who was supposed to be knowledgeable about using effective marketing resources like digital advertising, and print, resort to cold calling to grow their magazine business?

It didn't pass the sniff test, especially with experienced companies who had larger marketing budgets.

But, for me, the final straw was the No Shows.

Grinding out all those calls, trying to leapfrog over those militant gatekeepers, and the dozens of cold call script revisions, looking for the perfect phrase that would somehow magically turn a "GO AWAY!" into a "YES".

At first, I gotta admit, it did seem "worth it" for the occasional hard won, cold call appointment booking.

Well, at least I thought so until it was actually time for the appointment. And then...

CRICKETS

Yep, after all that time and energy prospecting and making calls, I suffered a 75% No Show rate.

3 outa 4 appointments... Ghosted me!

That's when I said "Enough!"

Now to be completely transparent, I only lasted 10 days as a cold caller... Thank God!

Yes, I could have done some things to improve my Show Rate. And yes, the crew of the Titanic could have done a better job of rearranging the deck chairs before the ship went down.

But I knew myself well enough to know that if I didn't enjoy my work, my fate was as certain as the Titanic's.

So I figured out a way to turn cold calls into warm calls.

And it worked!

From there I spent my days talking only to business owners who wanted to talk to me... no cold calling, ever!

❌ Not for me.

❌ Not for my staff.

❌ Not even for my appointment setters!

From that point forward, my calendar was consistently packed. Over the next three years, that resulted in building 4 profitable magazines on Florida's Gulf Coast.

But even then, I was spending $1,500 a month on appointment setters who didn't always deliver. Yes, even with my new strategy, I still had some issues with my appointment setters delivering low quality leads, no-shows, and constant management headaches.

Eventually, I found something better. Although it took losing our home to a hurricane.

You Didn't Get Into This Business to Be a Telemarketer

You're a local agency owner. A magazine publisher. You sell digital services, websites, Facebook and Google ads, reputation management—you help local businesses grow.

But here's what you're actually spending your time doing:

Grinding through cold calls, feeling like a nuisance every time someone picks up
Wasting hours at networking events that rarely produce quality leads let alone sales
Managing appointment setters who cost upwards of $1,500/month but deliver inconsistent quality and frustrating no-shows
Spending 10-15+ hours every week just trying to fill your calendar
Dreading Monday mornings because you know it's another week of non-stop prospecting and sporadic appointments
Stressing on weekends about whether you'll have enough appointments next week

And the worst part?

You're good at closing. You know how to help businesses grow. You should be spending your time having sales conversations and closing deals—not chasing down prospects who don't want to talk to you.

There's a better way.

What If Qualified Prospects Came to You Instead?

That's exactly what Magazine Rainmaker does.

We use Facebook ads and a customized CRM built specifically for magazine publishers to generate leads and convert them into booked appointments—automatically.

Here's what that means for you:

Warm prospects who've already seen your message and want to meet with you.

Qualified local business owners actively looking for the services you offer.

Confirmed appointments on your calendar—not cold calls you have to make.

10-15+ hours back in your week to focus on closing deals instead of chasing leads.

You stop being the person interrupting their day. You become the authority they want to talk to.

And it works fast.

We launch your campaign within 7 days. You'll see leads within 24 hours. Appointments within the first few days. And your first sales within 2-4 weeks.

This Isn't Theory. It's Proven.

I didn't start Magazine Rainmaker as a marketing agency. I started it because I needed to solve my own problem.

Hurricane Ian destroyed our home in 2023. (We were ground zero, on a barrier island for a Cat 5. that put our whole island, including our house, 10 feet underwater.) So, we relocated to the east coast of Florida cause our realtor told us there were no hurricanes there. (Insert laughter.)

After getting situated in our new location, I decided to restart my publishing business.

But this time, I decided to try something different...

I thought, "What if I could eliminate the unreliable appointment setters? That would free up $1,500/mo. and save me the time I spent in hiring and managing them."

So, I started running Facebook ads. And they worked immediately!

More transparency...

Running Facebook ads was not new to me. I had been using FB ads for my agency clients over the past ten years however, I never thought of using FB ads to book appointments for my magazine.

Before long, word spread of my success in the publisher community. Within weeks, dozens of publishers were asking for help. I went from restarting my own magazine to running a full-time agency helping publishers fill their pipelines using our unique Facebook advertising and automatic appointments conversion platform.

Today, we work with 70+ independent magazine publishers across North America —from rural markets to major metros. We've tested everything. We know what works.

TESTIMONIALS

Real Results from Real Publishers:

"13 Sales in 60-Days!"

"We made 13 sales in 60 days...and even flipped a magazine! This system is non negotiable for real growth"

- Jocklyn & Nat Munday

"I finally feel like a CEO again!"

"Closed $136,000 in sales with my first campaign. I finally feel like a CEO again, not a prospector."

- Martin Scott

"It makes my job so much more enjoyable!!”

”Everything is going great so far! Had my first sale on Friday and I'm booking lots of appts. and it makes my job so much more enjoyable!!”

- Kendall Stuckey

How Magazine Rainmaker Fills Your Calendar

We handle everything. You focus on closing deals.

Step 1: We Build Your Custom Campaign
Using data from 70+ publishers across every market type, we create Facebook ad campaigns designed specifically for your local market. We know which ads work and which don't—so we don't waste your dollars testing things we already know will fail.

Step 2: We Generate Qualified Leads

Your ads run daily ($10/day), targeting local business owners who need exactly what you offer. These aren't cold prospects—they've seen your message and raised their hand because they're interested.

Step 3: Our CRM Converts Leads to Appointments

This is where most lead generation fails. We built a CRM specifically for magazine publishers that automatically nurtures leads, confirms appointments, and keeps your pipeline organized. That's why our show rates are above average—the system does the follow-up work for you.

Step 4: You Show Up and Close

Qualified appointments appear on your calendar. You meet with warm prospects who actually want to talk to you. You close deals. You make money.

Step 5: We Optimize and Scale

We monitor your campaigns daily, adjust what's not working, and create new campaigns when needed. You have a team behind you making sure the leads keep flowing.

PRICING

Three Ways to Fill Your Pipeline

We're not a one-size-fits-all solution. Different markets have different challenges, and you need options that work for your business... and your budget.

Starting in 2026, we're offering three service levels:

Arriving 2026

LinkedIn Direct Messaging

Automated LinkedIn outreach that converts local business owners into booked appointments.

Best for: Publishers who want to add another lead source without the ad spend expense.

$397/mo

$395 One-Time Set-Up

No contracts - cancel anytime

⭐ Most Popular ⭐

Facebook Ads Service

Our core service: Done-for-you Facebook ad campaigns with our custom CRM and appointment automation.

Best for: Publishers ready to stop cold calling and fill their calendar with warm prospects.

$597/mo*

$495 One-Time Set-Up

*Facebook ad spend not included.

No contracts - cancel anytime

Arriving 2026

Pro Rainmaker Package

Includes Everything in Facebook Ads Service PLUS LinkedIn DM and Done-For-You Social Media Content that educates, engages, and builds your personal brand as the local authority.

Best for: Publishers who want to dominate their market and become the recognized expert.

$797/mo

$595 One-Time Set-Up

No contracts - cancel anytime

You're Just 1 Sale Away From Instant ROI!

Let's talk about the investment...

Now yes, we certainly have our 'heavy hitter' success stories, like Jeff Gartner and Sean Preston in Canada with over $700,000+ in sales this past year attributed to their FB ads campaigns.

But, what if you're not a million dollar publisher with extra money floating around to 'try' something new?

How quickly can you realize a profit from our service?

For starters, let's assume, even though, with all the various marketing options, it's not unusual for contracts to exceed $100,000 and have a contract length of 36 months, you're more of an 'average' sale kind of a publisher.

So, let's be conservative on your first sale...

Sale / Commission Breakdown:

Contract Value: $25,000

Contract Length: 20 months

80% Commission: $20,000 / Paid to you -> $1,000 per month for 20 months.

Marketing Expense:

Facebook Ads Service: $597/mo.

Facebook Ad Spend - $10/day: $300/mo.

Total Expense: $897

Total New Sale Commission: $1,000

Net Profit: $103/mo.

Yes, you read that right. In that 'average sale' scenario one sale makes you profitable.

And the proceeds of that sale covers your costs for the next 20 months!

Every sale after that... Pure Profit.

Compare that to:

❌ $1,500/month for appointment setters with inconsistent quality

❌ 10-15 hours/week of your time cold calling (what's YOUR time worth?)

❌ The stress, no-shows, and grinding that comes with it

But, I hear you thinking...

"What if it doesn't work for me? Am I stuck paying for your service for months on end like other programs I've tried?"

Heck No!

All services are month-to-month. No long-term contracts.

What Publishers Ask Us

"Will this actually work in MY market?"

We've worked in every type of market—from very rural, low-population areas to major metropolitan regions and everything in between.

Each market has unique challenges. That's exactly why we offer multiple services. There's no one-size-fits-all approach.

Our multi-channel strategy (Facebook ads, LinkedIn outreach, social media, retargeting) ensures you dominate your local market and stay top-of-mind with business owners—regardless of your market size.

We have data from 70+ publishers. We know what works before we even start your campaign.

"What about lead quality?"

This is the #1 concern, and it's valid. Bad leads waste your time and money.

Here's how we protect you:

You have a team behind you. If lead quality isn't meeting expectations, we don't just shrug and keep running the same ads. We create new campaigns. We test new copy. We adjust targeting.

We have proven data. With 70+ publishers across all market types, we know which ads attract quality prospects and which attract tire-kickers. We won't waste your dollars on ads we already know don't work.

Our CRM filters and qualifies. The automated follow-up system helps identify serious prospects before they ever hit your calendar.

"What if I'm not great at closing?"

Honest answer: Our most successful publishers have solid sales and closing skills.

We fill your calendar with qualified, warm prospects. But you still need to close the deals.

If you're confident in your closing ability, this will transform your business. If closing is a struggle, you might not see the results you should—and we'll tell you that upfront on our discovery call.

"Why should I trust you?"

Fair question. Here's why publishers work with us:

✓ I'm a proven publisher —$5M+ in sales, consistently top 10 performer. I've been in your shoes.

✓ We're specialized —We only work with magazine publishers. Our CRM, our ads, our entire system is built specifically for this industry.

✓ We're invested in your success —We host multiple live support sessions weekly, offer hands-on onboarding, and virtually immediate ticket responses. We don't abandon you after signup.

✓ No long-term trap —Your financial commitment is month-to-month. If it's not working, you can leave. (But our publishers stick around because it works.)

Every Month You Wait Is Another Month of Cold Calling

Here's what you need to know:

Price increases are coming. When our new LinkedIn and social media services launch in 2026, current pricing won't last. Early adopters lock in better rates.

We have limited capacity. We can only onboard so many publishers at a time. Our team provides hands-on support, and we won't sacrifice quality for quantity.

Market exclusivity is first-come, first-served. We only work with one publisher per market area. Once your market is taken, your competitors could lock you out.

But here's the real cost of waiting:

Every month you spend cold calling is:

❌ 40-60 hours of your life you'll never get back

❌ Dozens of conversations where you feel like a nuisance

❌ Weekend stress about your empty calendar

❌ Revenue you're leaving on the table

Meanwhile, publishers in our program are closing deals with prospects who want to meet with them.

The question isn't whether this works. It's whether you're ready to stop grinding.

Book Your Free Discovery Call

Here's what happens next:

Schedule your 30-minute consultative conversation where we'll:

✅ Review your specific market and goals

✅ Discuss which service tier makes sense for your situation

✅ Determine if Magazine Rainmaker is the right fit for you

✅ Answer any questions you have

No pressure. No hard sell. If we're not a good fit, we'll tell you honestly.

If we are a good fit and you're ready to move forward, we can get you enrolled on the call and launch your campaign within 7 days.

What you can expect after enrollment:

✅ Campaign live within 7 days

✅ Leads flowing within 24 hours

✅ First appointments within days

✅ First sales within 2-4 weeks

✅ 10-15 hours back in your week

One Last Thing...

I started Magazine Rainmaker because I lived the pain you're experiencing right now.

I know what it's like to dread Monday mornings. To feel like you're interrupting people. To waste money on appointment setters who don't deliver. To spend your weekends stressed about an empty calendar.

And I know what it's like on the other side—when your calendar fills with warm prospects, when you're closing deals instead of chasing leads, when you actually have time to enjoy your business and your life.

That transformation is available to you.

The only question is: are you ready?

Charlie McDermott
Founder, Magazine Rainmaker
Former Publisher | $5M+ in Sales | Here to Help You Fill Your Pipeline

Magazine RainMaker | Deerfield Beach, FL | Terms | Privacy | (954) 420-6513